For most first-time site owners, and even many long-time site owners, selecting a hosting company simply consists of checking around for the biggest promises combined with the lowest prices. That seems reasonable. That is what, afterall, value is: the most for the least. The problem is that most shared hosting companies are now promising the same things, but not providing the same services. How is this possible? The answer comes in how each company defines its terms, particularly as it relates to “unlimited” anything. For the nitty-gritty of what each hosting company is really offering, you have to venture away from the marketing pages and into the shadowy world of the “Terms of Service” (TOS).